You can’t simply write a beautiful website, launch it, and expect customers to come pouring in. If you want customers to continue trusting you, you need to make sure your website looks and functions well. Your brand’s trustworthiness can be affected by several factors, but your website’s design, usability, and overall user experience should be the top priority. Let’s look at how certain design practices can be advantageous or detrimental to building trust with your customers.
1. Decrease Visual Clutter
Having any type of clutter on your page can be detrimental to the trustworthiness of your brand. Clutter distracts the user, making it difficult to find the information they’re looking for. Reducing clutter on your website will help your visitors find what they want quickly and ultimately help build trust.
You need to decide what your goal is when designing a website. Do you want to drive customers to a particular action? If so, make sure your design is focused and clean. Having too many options and elements will distract the consumer.
2. Make It Easy to Navigate
If you want to drive traffic to your website, you need to make it easy for users to navigate. The easier it is for users to find what they’re looking for, the more likely they are to stay on your website.
People are much more trusting of a website that includes easy navigation. A user’s experience and interaction with your website should be a positive one. The easier it is for them to navigate and find what they are looking for, the more likely they are to return.
3. Design with Trust in Mind
When designing your website, you should consider trustworthiness. Need more transparency? Consider a design that doesn’t hide behind a bunch of visuals. People naturally trust sites that are transparent and honest.
A trustworthy company will display information about their business and services in an easy-to-find and easy-to-understand manner. It’s about being honest and open with your customers, providing them with the information they expect to see.
4. Avoid Selling
The biggest mistake companies make when it comes to designing their website is having a sales pitch on every page. This can cause visitors to question your motives, strengthening their hesitance to trust you.
Consider the last time someone tried to sell you something while you were browsing a website. How likely are you to trust them? Avoiding a sales pitch will help build trust with customers.
5. Encourage Social Sharing
Social media is HUGE when it comes to building brand awareness. When visitors share your content on social media, you can reach more customers. When you encourage social sharing, you are helping your customers feel more connected to your brand.
People like to share content that is valuable to them. When your website has social sharing buttons, you are telling your audience that your website is important to them. This can help build trust in your business and brand.
6. Never Forget Your Customers
It’s important to remember that your customers can trust you when you make an effort to build that relationship with them. Creating a strong brand around your business that your customers can trust is a long process. If you want it to work, you need to be consistent in the way you treat your customers.
In this day and age, consumers are looking for more from the companies they buy from. If you make an effort to build trust with customers, you will be surprised by the results.
7. Consistency is Key
Before a customer trusts you, they need to see and feel the consistency of your brand. You need to be consistent in what you offer, how you present yourself, and how you treat your customers.
Consistency builds trust with consumers. Consumers trust brands that are consistent and have a consistent message. A consistent message is important, as it leaves a lasting impression on consumers. Consistency in your service will help build trust with customers.
Conclusion
Trust is essential to building a strong brand within the online community. When you create a website with trustworthiness in mind, you can build an online brand that people will continue to trust for years to come.
If you want to build trust with your customers through your website and other marketing channels, you’re going to need the help of a results-driven digital marketing agency like Lethal. We help businesses by offering proven solutions in the form of web design and development, Google Adwords management, and Facebook advertising, among others. Partner with Lethal today, and let’s transform your business into a successful brand!
