Instagram Advertising Agency

Instagram is an incredibly powerful tool that all brands will benefit from having a presence on, but paying for ad placements on the platform isn’t always the right choice for all brands.

Instagram ads are one of the best conversion tools available right now due to their ability to target your highest potential customers without feeling too “addy” or “salesy”.

Are you an ecommerce brand? You should get on Instagram ads right. This. second!

Are you a B2B industry-specific company? Instagram ad placements may not be for you—let’s chat other areas where your advertising budget may be better suited!

Posting to your Instagram feed or stories with no money spent is what we call ‘organic’ marketing, whereas Advertising refers to anything on social media that’s influenced by advertising dollars.

Both organic and paid advertising are incredibly valuable to a vast majority of brands as both work to build your awareness, brand, and website traffic.

Need help with both organic posting and paid advertising? You’re in the right place—we can handle both for you.

It’s cool, clever, and a little spooky! Basically, Instagram knows more about you than you realise.

Throughout your lifetime as a social media user, Instagram has built your ‘persona’. It knows your likes, dislikes, hobbies, spending habits, location, age… blood type. Okay, not the last one, but it gets pretty specific!

As an advertiser, you can use this data Instagram collects about its users to be ultra-specific about who you want to show your ads to. Are you targeting mid-40’s mums that live in metro Perth and love to do pilates every weekend? We can target them. Want to be a little less specific and just target women in metro Perth? We can do that too. The net can be cast as wide or as narrow as you like.

Short answer: Yes. Long answer: Hell yes.

While we can’t splash cash and just buy you 1M followers (a BIG no-no in the social media world), we can craft you a campaign that has the primary goal of building your Instagram following.

We can do this by building a campaign that targets your brand’s demographic and centres around a giveaway, competition, collaboration, or social promotion.

Look, we get it: You’re a business owner with a million expenses happening at all times, who wants to add another one on top of it?

You can absolutely handle your own ads, and you may be successful, or you may not. But if you want to cut short the guessing game of what to show, how to speak, who to target, what placements to choose, etc. we’re here to be that helping hand so you can focus on running your business.

When you partner with Lethal, you’re getting access to our many years of learning, trial, error, wins, and secret-sauce formulas for success that we’ve experienced with hundreds of accounts before you.

Sorry to be that guy but… it depends.

You can spend as much or as little on Instagram as you like. Once you set a budget, Instagram will not spend more than you have told it to.

The cost depends on the type of campaign you choose to run. For example, a brand awareness campaign will charge based on how many people see it, whereas a conversion campaign will charge every time someone engages with your campaign (clicks a button, visits your website, etc.).

Also, the more people you want to show your campaign to will increase the price, as will how often you want them to see your campaign.

There’s multiple factors to consider, but in short: Tell us your budget, and we’ll tell you what we can do with that number.