ECOMMERCE ▸ HEALTH & FITNESS
Loyal Nutrition
A supercharged supp brand
BRANDING
SHOPIFY
EMAIL STRATEGY
SOCIAL MEDIA
View website:
www.loyalnutrition.com.au
Loyal Nutrition was born from frustration with the supplement market. Founders Jedd and David grew tired of wading through endless supplements, only to fork out money, try each out, and realise most were not quite up to scratch.
Enter: Loyal Nutrition. A brand focused on two main ideas: Only stocking products they had tried and could personally fully vouch for, and a generous loyalty program that rewarded repeat customers.
The Loyal Nutrition team needed it all: Branding, a website, a robust EDM and social strategy, and a truly Lethal agency who could handle it all.
The brief was clear: Create a masculine brand that’s as strong, powerful, and reliable as the supplements it sells.
To achieve this, we developed a bold and powerful brand identity, centred around a strong, blocky logo that symbolised the building blocks of a healthy lifestyle. Pair this with an electric palette and punchy typography and you have one hell of a memorable brand.
We developed a social and EDM strategy that focused on education, motivation, in-depth product information and most importantly, one that celebrated and rewarded customers’ loyalty.
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SUCCESS STORIES
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